> ## Content Index
> Fetch the complete content index at: https://goodoil.news/llms.txt
> Use this file to discover other available public pages before exploring further.

# Face of the Day
- URL: https://goodoil.news/face-of-the-day-1048/
- Published: 2024-09-13T18:30:03.000Z
- Updated: 2024-09-13T18:30:03.000Z
- Description: “The government of the day thought it might be best if they change the legislation, rather than prosecute me” – Duke
- Author: Good Oil Staff
- Tags: Face of the Day

> When Rod Duke [became the boss of the Briscoe Group in 1988](https://www.nzherald.co.nz/business/retail-royalty-rod-duke-reveals-secrets-to-briscoe-success/LKKBMXZJWJCDNKPFZSUD7MXGGY/?ref=goodoil.news), it was illegal to sell most things on Sundays.  
>  
> Duke was willing to test the authorities’ mettle to enforce that law.  
>  
> “We thought: ‘What are the fines? How can I get prosecuted? What’s the likelihood? How do I tell people that I’m going to be open on Sundays? How do I convince my staff to work?’”  
>  
> They went for it, and before long Briscoes was doing the equivalent of a month’s trading on each Sunday alone.  
>  
> The Labour Government of the time, which was in the midst of sweeping economic deregulation, was not interested in punishing Duke.  
>  
> “We didn’t get prosecuted. We didn’t get shut down. No. The Government of the day thought it might be best if they change the legislation, rather than prosecute me.”  
>  
> NZ Herald

[Read more](https://www.nzherald.co.nz/business/how-the-briscoes-bloke-rod-duke-is-making-millions-even-in-a-recession/OCK7NQQYYJHVZGHWGSM4ZJ3KIM/?ref=goodoil.news)