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# Face of the Day
- URL: https://goodoil.news/face-of-the-day-1562/
- Published: 2026-08-24T18:30:14.000Z
- Updated: 2026-08-24T18:30:13.000Z
- Author: Good Oil Staff
- Tags: Face of the Day, Election 2026

> Labour has unveiled its 2026 campaign slogan: 'Better starts now.'  
>  
> Leader Chris Hipkins made the announcement at a suburban home in Christchurch after [taking a tumble in the latest poll](https://www.rnz.co.nz/news/politics%5Felection-2026/1093636/rnz-reid-research-poll-opportunity-in-kingmaker-position-luxon-and-hipkins-approval-slumps?ref=goodoil.news).  
>  
> The party has been repeating ad nauseum its focus on "jobs, health, homes and the cost of living" for the coming election campaign.  
>  
> The announcement follows the [latest RNZ-Reid Research poll](https://www.rnz.co.nz/news/politics%5Felection-2026/1093636/rnz-reid-research-poll-opportunity-in-kingmaker-position-luxon-and-hipkins-approval-slumps?ref=goodoil.news) showing Opportunity in a kingmaker position, and Labour down 1.8 points to its lowest result since the election.  
>  
> Hipkins' preferred prime minister ratings also fell 2.6 points to 21.3 - leaving the opposition leader in the lead over National's Christopher Luxon but the gap narrowing with Luxon falling just 0.1 points to 19.9 percent.  
>  
> "Labour's campaign obviously kicks up a gear today," Hipkins told *Midday Report*. "We'll have signs going up all over the country over the next two weeks and we've got more policy announcements to come.  
>  
> "My message to Kiwis is pretty clear - better is possible, and better starts as soon as we change the government."  
>  
> RNZ

[Read More](https://www.rnz.co.nz/news/politics%5Felection-2026/1099352/labour-party-reveals-its-2026-campaign-slogan?ref=goodoil.news)