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# Face of the Day
- URL: https://goodoil.news/face-of-the-day-803/
- Published: 2023-08-10T18:30:51.000Z
- Updated: 2023-08-10T03:14:35.000Z
- Author: Good Oil Staff
- Tags: NZ, NZ Politics, Politics, #wp, #wp-post, #Import 2024-07-16 22:22

This is exactly what I’ve been saying for months:

> If you keep a keen ear on National leader Christopher Luxon’s news conferences and media interviews, you’ll have noticed a new recurring line, “it’s not actually about me or Chris Hipkins”.  
>  
> The assertion is usually followed up by a variation on themes such as: it’s actually about the party, the team, it’s about the plan, the focus, it’s about delivery and getting back on track.  
>  
> It’s not rocket science why National’s taking this approach, **separating [the man from the plan](https://www.stuff.co.nz/national/politics/132468382/christopher-luxon-on-tour-cost-of-living-crime-and-campaign-advice-in-tawa?ref=goodoil.news).**  
>  
> His party’s polling well enough to win while **his personal polling, well, it’s a bit crap**.  
>  
> The latest Newshub Reid Research [poll ](https://www.stuff.co.nz/national/politics/132670745/national-and-act-on-track-for-election-win-latest-political-poll-shows?ref=goodoil.news)had Hipkins preferred prime minister rating up to 24% and Luxon’s down to 15.9%.  
>  
> It’s not a totally insurmountable gulf but with Act leader [David Seymour’s](https://www.stuff.co.nz/national/politics/300941951/act-categorically-rules-out-working-with-winston-peters-and-nz-first?ref=goodoil.news) popularity bumped way up to 10.9% and nearly half of voters saying they don’t trust Luxon, you can follow the logic.  
>  
> Stuff

[Read more here](https://www.stuff.co.nz/national/politics/300947046/tova-obrien-christopher-luxons-deficient-personal-brand-distanced-from-the-campaign?ref=goodoil.news). Discuss it on *The BFD.*

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