> ## Content Index
> Fetch the complete content index at: https://goodoil.news/llms.txt
> Use this file to discover other available public pages before exploring further.

# Faces of the Day
- URL: https://goodoil.news/faces-of-the-day-144/
- Published: 2024-11-25T17:30:08.000Z
- Updated: 2024-11-25T17:30:07.000Z
- Description: The campaign, intended to promote Jaguar’s new electric vehicle, was met with widespread ridicule earlier this week after it published a 30-second video that did not feature a car.
- Author: Good Oil Staff
- Tags: Face of the Day

> The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had featured“[vile hatred and intolerance](https://www.telegraph.co.uk/business/2024/11/20/jaguar-ridiculed-over-advert-with-daft-clothes-no-cars/?ref=goodoil.news)”.  
>  
> Rawdon Glover, the managing director of Jaguar, said the campaign message had been lost in “a blaze of intolerance”, adding that the carmaker must move away from “traditional automotive stereotypes”.  
>  
> It comes after Jaguar ditched [its historic “growler” cat logo](https://www.telegraph.co.uk/business/2024/11/19/jaguar-removes-historic-cat-badge-from-new-electric-cars/?ref=goodoil.news) and released an advert featuring models with asymmetrical haircuts and dressed in brightly-coloured clothing. It also includes the phrases “break moulds” and “create exuberant”.  
>  
> Mr Glover [told the Financial Times](https://www.ft.com/content/e164df19-54e2-48d8-b07c-50687813bf56?ref=goodoil.news): “We need to re-establish our brand and at a completely different price point so we need to act differently.  
>  
> “If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand.”  
>  
> He said he had been disappointed by the “level of vile hatred and intolerance” aimed at those who featured in its advert.  
>  
> The campaign, intended to promote Jaguar’s new electric vehicle, was met with widespread ridicule earlier this week after it published a 30-second video that did not feature a car.  
>  
> The Telegraph

[Read More](https://www.telegraph.co.uk/business/2024/11/22/jaguar-boss-says-criticism-advert-hatred-intolerance/?ref=goodoil.news)