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# Kiwi as
- URL: https://goodoil.news/kiwi-as-49/
- Published: 2019-06-30T04:30:38.000Z
- Updated: 2019-07-07T10:55:55.000Z
- Author: WH
- Tags: Blog, #wp, #wp-post, #Import 2024-07-17 04:14

Well, it used to be Kiwi as, but now it is German owned. 80 years ago today, the first issue of the *NZ Listener* was published.

> Free to all radio licence holders, the *New Zealand Listener* soon expanded beyond its original brief to publicise radio programmes. Today it is the country’s only national weekly current affairs and entertainment magazine.  
>  
> From major investigative stories to crosswords, the *Listener* has published the serious, the trivial and everything in between. Features such as a 1939 war diary about clothes for the well-dressed soldier, Aunt Daisy’s instructions for cooking a swan, and the recent ‘Power Lists’ of influential New Zealanders have traced changing preoccupations over the years.  
>  
> From the outset, the arts were a major focus for the *Listener*, which has published works by leading figures such as James K. Baxter, Janet Frame and Maurice Shadbolt.

> The *Listener’s* paid circulation peaked at 375,885 in 1982\. Some feared its demise when it lost its monopoly on programme schedules in the free-market 1980s, but it adapted and survived. In 1990 the *Listener* was sold to New Zealand Magazines, and it is now published by the Hamburg-based Bauer Media Group. In the 2010s it remains one of New Zealand’s top-selling magazines.  
>  
> [NZ History](https://nzhistory.govt.nz/first-issue-of-new-zealand-listener-published?ref=goodoil.news)

  
Bauer Media have this to say about themselves:

> The gold standard for any magazine, in the era of unlimited free online content, is whether readers value the journalism enough to seek it out and pay for it. *Listener* readers do just that. Driven by the strength of its agenda setting content, the *New Zealand Listener* is New Zealand’s best-selling current affairs magazine with a per capita circulation higher than *Time*, the *New Yorker* and *Spectator*. In fact, this heritage magazine is a modern success story: circulation is stable, readership is strong and our subscriber base continues to be one of the nation’s highest. The *Listener* remains one of New Zealand’s most recognised brands, informing and entertaining Kiwis through eight decades and bringing its iconic wit and humour to homes every week. In a world of fake news, the *Listener* produces a compelling and accurate weekly read that is not afraid to rattle cages but which is a positive, energising force in New Zealand’s cultural, intellectual and political life. During times of profound change, people gravitate to magazines they trust – New Zealanders trust the *Listener*.  
>  
> [Bauer](https://www.bauermedia.co.nz/brands/new-zealand-listener/?ref=goodoil.news)