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# No Ice-cream and Coke If You’re WOKE
- URL: https://goodoil.news/no-ice-cream-coke-if-youre-woke/
- Published: 2019-11-13T21:00:38.000Z
- Updated: 2019-11-13T08:48:16.000Z
- Author: Juana Atkins
- Tags: Business, Health, NZ, #wp, #wp-post, #Import 2024-07-17 03:49

We have been told in no uncertain terms by the NZ Advertising Standards Authority that [ice cream does NOT make us happy ](https://thebfd.co.nz/2019/11/but-icecream-does-make-you-happy/?ref=goodoil.news)and that anyone who dares to advertise that it does, better wipe the smirk off their face quick smart, because *“the implicit claim that there is a link between ice cream and happiness could potentially undermine the health and wellbeing of consumers.”*

Now hot on the heels of that judgement (which flies against the science of what rewards the pleasure centres inside our brains) is the **NZ Dental Association** which claims that using the Maori word for family on a Coke bottle label exploits Maori!

![](https://storage.ghost.io/c/31/f4/31f4e20a-0315-499e-83ff-139e8eab53bf/content/images/wp-content/uploads/2019/11/the_bfd-coke-dental-association-complain-nz3608988191.jpg)

> The New Zealand Dental Association (NZDA) has lashed out at Coca-Cola for targeting Maori on soft drink labels, calling it “unethical and completely irresponsible.”

Apparently it is okay to **“exploit”** people who speak and read English, but if a Maori word is used, that **magically** turns it into exploitation! I don’t think that the NZ Dental Association would like anyone to look too closely into why they made that claim as it would reveal their **inherent racism**. Why else would they complain when the word **Whanau** is used but not when the word **family** is used? Do they seriously think that Maori families are stupid and need to be specially protected from soft drink advertising?

> \[…\] The Maori Dental Association, NZDA sugary drinks spokesperson Rob Beaglehole said calls to action such as “‘Share a Coke with Whanau’ and ‘Share a Coke with Kuia” were **“a subversive insidious way** to connect with people who suffer a disproportionate amount of dental disease and harm from a public health perspective.”

> There were “shades of the tobacco industry,” he said, with Coca-Cola targeting an already **vulnerable group.**

Here we go. First, health activists successfully demonised the tobacco industry, and now, just as Editor Cameron Slater predicted many years ago on the blog *Whaleoil*, they have moved on to the food and drinks industry, which is now under fire with their products being described **as if they are illicit and addictive** like a drug and consumers **“vulnerable**” like drug addicts.

> Coca-Cola New Zealand denies directly marketing to Maori, saying its “Share a Coke” campaign “reflect(s) the **diversity** of cultures in Aotearoa today.”

When then *Whaleoil* Editor Cameron Slater made a speech to the NZ Food and Grocery Council many years ago they laughed at him when he told them that they would be targeted as **“Big Sugar”** and the same techniques used against the tobacco industry would be used against them.

**I bet they are not laughing now.**