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# The BFD Word of the Day
- URL: https://goodoil.news/the-bfd-word-of-the-day-1391/
- Published: 2023-11-20T17:15:00.000Z
- Updated: 2023-09-17T18:25:06.000Z
- Author: David Theobald
- Tags: General, #wp, #wp-post, #Import 2024-07-16 22:07

The word for today is…

demure (adjective):

1: reserved, modest  
2: affectedly modest, reserved, or serious : coy

Source : [Merriam -Webster](https://www.merriam-webster.com/dictionary/demure?ref=goodoil.news)

Etymology : In the nearly seven centuries that demure has been in use, its meaning has only shifted slightly. While it began solely as a descriptive term for people of quiet modesty and sedate reserve—those who don’t draw attention to themselves, whether because of a shy nature or determined self-control—it came to be applied also to those whose modesty and reservation is more affectation than sincere expression. While demure sounds French and entered the language at a time when the native tongue of England was borrowing many French words from the Normans, the etymological evidence requires that we exercise restraint: the word’s origin remains obscure.

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