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# Time to Ban Government Rebrands?
- URL: https://goodoil.news/time-to-ban-government-rebrands/
- Published: 2021-07-22T00:15:00.000Z
- Updated: 2021-07-21T01:00:49.000Z
- Author: General
- Tags: NZ, NZ Politics, Politics, #wp, #wp-post, #Import 2024-07-17 01:54

**Louis Houlbrooke**  
Campaigns Manager  
New Zealand Taxpayers’ Union

---

The *NZ* *Herald* has reported that the Ministry for Primary Industries [spent $959,700 ](https://www.newstalkzb.co.nz/news/politics/ministry-for-primary-industries-priorities-questioned-after-1-million-rebrand/?ref=goodoil.news)on its brand and website update.

> Most government agencies hold monopolies over the services they deliver. They don’t need flash branding to outshine competitors, because they don’t have any competitors!

![](https://storage.ghost.io/c/31/f4/31f4e20a-0315-499e-83ff-139e8eab53bf/content/images/wp-content/uploads/2021/07/unnamed-2.jpg)

Last year we revealed that the fire services [spent $6.2 million on its rebrand](https://www.taxpayers.org.nz/r?u=JW39XyEPijeopXCz3qaoRSWGWvj6wr1d5fPbJH3tWHkyaz3AKv5Q-SWqWupKQLSYxwUGzPSVmqSqjVga9jOkHtmtkZsWqS%5FqlN-4UKalyQV4GhE8IZ1BTqVfby7sUZjHKKhd9Ix2m2YaDs-sl707lw&e=49710f2ff20e06d914c44f29a2aa4cd6&utm%5Fsource=taxpayers&utm%5Fmedium=email&utm%5Fcampaign=210716%5Fnewsletter&n=16) – the most expensive government rebrand we’ve ever seen. Then there was CYFS, which became the Ministry for Vulnerable Children, which became Oranga Tamariki. Local councils have also jumped on the rebrand-wagon, with Porirua [spending $98,000](https://www.stuff.co.nz/dominion-post/news/114791444/smile-youre-in-porirua--home-of-a-98000-smiley-face-brand-makeover?ref=goodoil.news) on its infamous ‘smiley face’ rebrand. And even the SIS – a secret agency – [spent $45,000](https://www.newshub.co.nz/home/politics/2021/07/new-zealand-security-intelligence-service-nzsis-spy-agency-spends-more-than-45-000-on-rebrand.html?ref=goodoil.news) rebranding its vetting process.

Public Service Minister **Chris Hipkins** needs to halt all government rebrands by Ministerial diktat. Taxpayers will thank him.

**Please share so others can discover *The BFD.***