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# Unfortunate or Deliberate?
- URL: https://goodoil.news/unfortunate-or-deliberate/
- Published: 2022-08-01T21:30:00.000Z
- Updated: 2022-08-01T04:45:48.000Z
- Author: Bob Jones
- Tags: Media, NZ, #wp, #wp-post, #Import 2024-07-16 23:04

**Sir Bob Jones**  
[nopunchespulled.com](https://nopunchespulled.com/?ref=goodoil.news)

That is the question arising from a recent *New Zealand Herald*’s lead website story’s heading.

First, to explain. Journalists don’t write the headings for their stories the reason being to prevent repetition.

This calls on the sub-editors who compose the headings to read and understand the stories properly, which failure to do so, sometimes leads to completely inaccurate headings.

Some subs take pride in witty or clever titles which was the question which arose with a recent *Herald* story. Was it deliberate or taking the mickey?  
This was regarding an assault story by a bloke whose wife was openly having it off with his boss, she deeming her husband inadequate.

The heading read “Assault accused told to harden up.”

As I’ve written before for sheer absurdity my all-time favourite heading was 40 years back in the *Dominion.*

It read “Westport Mr Whippy man chased by chain-saw wielding transvestite.”

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