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# What Is behind “Our Truth”?
- URL: https://goodoil.news/what-is-behind-our-truth/
- Published: 2020-12-01T23:15:00.000Z
- Updated: 2020-12-02T22:06:18.000Z
- Author: Elliot Ikilei
- Tags: Featured, Media, NZ, #wp, #wp-post, #Import 2024-07-17 02:38

*Stuff* Media has released an ‘investigation’ titled [“OUR TRUTH”](https://www.stuff.co.nz/pou-tiaki/our-truth/300165985/our-truth-t-mtou-pono-stuffs-day-of-reckoning?ref=goodoil.news). Their investigation claims to go into how Maori have been reported on in racist ways, how racism is at the core of media bias, and how *Stuff* has failed.

A cursory look through the article exposes an incredible pattern and one that I was shocked to find.

*Stuff* alleges that the following publications have engaged in racism: *The Dominion Post*, *The Evening Post,* *The Press*, *Marlborough Express*, *Waikato Times, Timaru Herald, Taranaki Herald, Auckland Star,* *The Dominion* and the *Manawatu Standard.* All newspapers either now owned by *Stuff* or closed down.

However, the carefully crafted articles generally avoid mentioning *Stuff* itself in a negative way, instead repeatedly using all the names above in the articles. Words such as “we” and “our” are placed liberally to give the impression that self-reflection is the main thrust, but again, the name “*Stuff*” itself is kept away from being among the ‘racist media’. In fact, I could only find one mention of *Stuff* in the negative, with a highly benign sentence stating: “Trouble stayed away from Waitangi today,’ *Stuff* opened its report in 2015.”

In one of the articles, astonishingly titled “*Stuff’s brave new era*“, CEO **Sinead Boucher** denies that the collection of articles is about being Woke or PC.

There will be elements of that, of course. However, I agree with her: I think what *Stuff* has done is far worse.

In proclaiming their virtue, *Stuff* has been very careful in linking racism to other publications, not *Stuff.* This is clever, as *Stuff* can then be seen as ‘leading the charge’ while at the same time not really being guilty of what they have charged others with (whether owned by *Stuff* or closed).

As far as I am concerned, this is about money: a carefully constructed giant ad to make you feel nice about the media company called *Stuff*, which is using Maori and the term ‘racism’ as a **marketing tool** to increase market share.

And I find that despicable, both as a conservative who believes in equality, and a proud member of Te Atiawa, Ngati Raukawa who has fought for decades against the victim mentality that plagues many of our people today.

I end with the words of the CEO who bought the company and has been working hard with alternate marketing decisions to make more profit.

> *“We really have had an enormous impact in shaping public thought in New Zealand and societal norms, not just reflecting them, and I think it is only fitting that a progressive company can pause and have a look at itself.”*   
>  
> Sinead Boucher, “*Stuff’s brave new era*.”

Stuff’s investigation, [“Our Truth”,](https://www.stuff.co.nz/pou-tiaki/our-truth/300165985/our-truth-t-mtou-pono-stuffs-day-of-reckoning?ref=goodoil.news) is anything but the real truth, and has only reinforced my observation that in general, the true racists of today are those who have covered themselves in a self-proclaimed glory of ‘anti-racism’, while spreading and embedding their racism deep into our society.

Ki a monuina

Elliot Ikilei

![](https://storage.ghost.io/c/31/f4/31f4e20a-0315-499e-83ff-139e8eab53bf/content/images/wp-content/uploads/2020/11/1_20201201_141102_0000.png)

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