“Get Woke, Go Broke,” is the Clown World gift that just keeps on giving the comedy gold. There’s not a lot to smile about, it seems, these days — but watching one clueless corporate after another pay the price of listening to the Millennial Communications grad in Marketing is one thing guaranteed to crack a good, hearty guffaw.
Still holding its Number One dominance of the GWGB charts for the umpteenth week running, of course, is brewing giant Anheuser-Busch. Not just its flagship Bud Light, mind, but the entire corporation which is catching the fire lit under Bud Light’s arse. These hapless clowns just can’t put an oversized foot right.
Bud Light, America’s most popular beer, has managed to anger just about everybody […]
AB InBev is in damage control mode as it seeks to squash the backlash from the Mulvaney partnership; the company is planning to triple its U.S. marketing spending over the summer, according to reporting from Ad Age. It’s also offering free cases of Bud Light to wholesale employees, according to reporting from the Wall Street Journal, and is assuring consumers it “never intended to be part of a discussion that divides people” according to a letter from CEO Brandon Whitworth.
Bud Light’s traditional consumer base, middle Americans, aren’t buying the bullshit apology one bit. But its abject grovelling is having one noticeable effect: it’s also pissing off the very trannies the company stupidly tried to pitch to.
Belinda Mendoza manages Dragster, a queer bar in Seattle that caters to the kind of customer Bud Light was hoping to court with its recent partnership with transactress[attention-seeker] and influencer Dylan Mulvaney. But when the brand failed to stick up for Mulvaney afterher[his] Instagram ad provoked conservatives’ calls for a boycott, Mendoza says it was an easy decision to stop carrying products from Anheuser-Busch InBev, the brand’s parent company. AB InBev’s beers weren’t all that popular with her customers, she said, and the company “has never really aligned with what I believe in.”
Which only highlights the essential cluelessness of Millennial Communications graduates who think that the entire world is an extension of their trendy, progressive, coastal inner-city milieu. Only someone who knew nothing about either frat bros or beer could say something as colossally stupid as this:
In a podcast released in March, Bud Light’s vice president of marketing, Alissa Heinerscheid, said that the brand is “in decline” and expressed a need to evolve its “fratty” identity into something more inclusive and appealing to younger consumers.
Frat bros are the last people to drink light beer: these are guys whose only mission is to get shitfaced as fast as possible. How hilariously out of touch could these marketing geniuses really be?
Amid the uproar over the partnership with Mulvaney, Heinerscheid and her boss were placed on leave.
Washington Post
But an impressive challenge to Bud Light’s dominance of woke, emerged this week when Netflix launched its much-derided We Wuz Kweenz “documentary”, Queen Cleopatra. Hold your not-Bud-Light-beer, folks: this one is shaping up to be a record-breaker.
Netflix’s Queen Cleopatra has received a one per cent audience score on Rotten Tomatoes, amid an ongoing ‘blackwashing’ row.
Usually, when an audience score is so low on Rotten Tomatoes, you can bet that critics will pretend that whatever dog audiences are running away from in droves is the height of cinematic achievement. Hence, Hannah “As funny as a fire in an orphanage” Gadsby’s 25% audience, 100% critical rating.
This time, though, not even woke critics can pretend that Queen Cleopatra is anything but a steaming pile of shite.
After four days on Rotten Tomatoes, Queen Cleopatra has been given just a one per cent audience rating- reportedly the worst ever documented, according to Forbes.
Daily Mail
And critics? Just 10%.
Not even the warbling darling of woke poovery, the Eurovision Song Contest, is proving immune to the Get Woke, Go Broke phenomenon.
It’s fair to say there was some controversy about the selection of Mae Muller as Britain’s entry to this year’s Eurovision song contest. Muller is a 25-year-old Corbyn supporting Twitter devotee, whose past efforts include posting a number of messages on Twitter critical of Boris Johnson, including one post in which she declared ‘I hate this country’.
That country was only too happy to return the sentiment.
Britain’s entry to the continental jamboree performed dismally, finishing second from bottom, despite the contest being hosted in Liverpool.
Spectator Australia
The only entrant the Brits hated more than Muller was the Germans.
Now, that’s an achievement.
