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Project 40 is the search to find a deeper understanding as to  why cigars have a positive cognitive impact on the mind and body.  Similar to music, cigars have a calming effect that allows us to feel in  control as well as feel rewarded. A proper blend, price, and experience  has been developed for your enjoyment. Take control of your happiness.” so that’s an interesting take on blending a cigar I’ll give them that.  Let’s see how it’s made up.

BrandAlec Bradley
 Size Toro
Origin  Nicaragua 
WrapperNicaragua 
Binder Habano Brazil
FillerNicaragua 

I do like a bit of a Brazil binder I must say. This cigar has also been rated as high as 93 points in some reviews so, let’s get into it and see how it stacks up.

Construction  7/10
Burn9/10
Draw10/10
Flavour 9/10
Complexity 9/10
Strength6/10

Construction & Burn

The biggest point drop for me was the construction by a mile. It  had an inconsistent shape and density as if some of the filler was  bunched up unevenly. It even had a slight bend to the cigar! That  however did not seem to affect the burn which was damn near perfect.

Flavour & Complexity

What an unusual mix! But it works. Throughout I got flavours of;  Nut, cocoa, spice, fruit and a slightly floral overtone with even a hint  of caramel at times. The complexity is great with a good blend and no  real jump out flavour at any point

Strength

Very firmly in the mid strength category, slightly weaker that I would like but enough there to keep me interested.

Overall

Great cigar! If it wasn’t for the off putting construction of this  particular sample I think this stick would be getting closer to the mid  90s from me but as it is with the sample I had I give is 91 points.

Now here is where I would normally tell you how to get some to try  yourself… but as of yet these are not available to purchase in NZ so  maybe you’ll need to have a chat to Grant and see what he has to say?

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