Statistics Minister Deborah Russell says more than one million dollars was spent on ‘incentives’ to persuade people to complete this year’s census.
The incentives comprised supermarket, petrol and movie vouchers that were provided to just under 12,000 people at a cost of $934,130, and Warriors tickets and vouchers offered to thousands more at a cost of $96,040. […]
Some people who missed out on the vouchers and tickets have insisted on social media that they would not take part in the census again, unless they were offered similar incentives. […]
The 2023 Census is currently expected to cost $320m in total, but [Stats NZ chief executive Mark Sowden] said that bill would rise if Stats NZ attempted a similar exercise again and one question was whether that would be the best use of its resources.
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