You may have heard of ‘Blended Whisky’ like Johnnie walker. Except for the Green 15yo (not this bull shit ‘Island green’ and the Gold label), Johnnie Walker is generally rubbish.
It is designed for people who can’t be bothered exploring whisky (No offence – Sorry but not sorry)
Cadenhead makes for a good case here – Blended MALT whisky can be excellent if not taking the piss out of your consumers.