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Summarised by Centrist
Labour leader Chris Hipkins has acknowledged that an anti-Luxon troll account was run by a former Labour staffer, after questions emerged over how the account appeared to access footage filmed inside Parliament’s Opposition wing.
The Instagram account, luxury_marmite_sandwich_, has built a following posting mocking and often vulgar content targeting Prime Minister Christopher Luxon.
Stuff linked the account to Labour after noticing similarities between a 2024 Labour Party video and a newer troll-account clip featuring Luxon popping out of a toaster saying: “You can make a marmite sandwich.”
According to Stuff, frame-by-frame analysis showed the toaster footage appeared identical, “down to the crumbs on the top”, suggesting the troll account had access to raw footage shot in Labour’s parliamentary area.
The account has posted material referring to Luxon using foul and derogatory terms. One video reportedly superimposed Luxon’s face onto a controversial scene from the Netflix series Black Mirror where a fictional UK Prime Minister is having sex with a pig while film cameras are rolling.
Hipkins said the person behind the account “previously worked for Labour in Parliament” creating video content, but denied the party was currently feeding material to them.
“I mean, we don’t, as far as I know, we’re not feeding any current material to that person,” he said.
When asked about one of the more explicit videos, Hipkins called it “pretty objectionable” and said: “It’s not the sort of stuff that I would condone.”
The report also says the former staffer later worked for a campaigning and content company used by Labour during the 2023 election campaign, although Labour says it has not used the firm since 2025.
