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Labour’s ad agency is surely a gift to the National Party. While some have commented that National’s slogan for this year’s election is banal and forgettable, Labour’s is worse in many ways.

“When times are tough, Kiwis need a government that provides stability and certainty, one that’s on their side and in it for them – that’s what Labour and I offer.”

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“I’m in politics to make a difference. This election isn’t about what’s best for me but what’s best for the country,” Hipkins said.

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