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It starts off with a glum opening line, “I wouldn’t come here, to be honest”, and then goes downhill from there. But this is a tourism advert that has been labelled “brilliant”.
Visit Oslo’s downbeat campaign is the antithesis to those shiny happy tourism videos which normally try to encourage tourists to visit.
All the things that are “wrong” with the Norwegian capital are highlighted including the ease is it to get a seat in a restaurant, the walkability of the city, and the lack of “exclusiveness”. “Everything is just so … available,” bemoans the 31-year-old “local”.
As for culture, and surely a dig at museums in other European cities: “If you don’t have to stand in line for a couple of hours, is it even worth seeing?” Our protagonist is then standing in front of The Scream by Norwegian artist Edvard Munch: “It’s not exactly the Mona Lisa.”
The video was posted earlier this week and has now been viewed hundreds of thousands of times.
Reaction has been overwhelmingly positive.
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