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Greta Thunberg and the Freedom Flotilla

A case study in performative activism.

Photo by Markus Spiske / Unsplash

Greg Bouwer
IINZ

Greta Thunberg’s global profile as a climate activist has often been lauded for its moral clarity, emotional urgency, and science-based advocacy. But her recent embrace of the so-called “Freedom Flotilla” – a politically charged attempt to breach Israel’s maritime blockade of Gaza – reveals a far more troubling side to her activism: a willingness to champion causes without understanding their complexities, and to align with actors whose values and intentions stand in stark opposition to peace, justice, or truth.

While some have dismissed her involvement as naive, the implications are far more serious. By joining this flotilla’s publicity campaign, Thunberg isn’t helping the people of Gaza. She’s bolstering a PR exercise that ultimately empowers Hamas – a terror group that brutalises its own people and obstructs real humanitarian aid. This is not activism. It is dangerous virtue signalling.

Not an Aid Mission – A Political Farce

Let us be clear: the “Freedom Flotilla” is not a neutral humanitarian mission. If the goal were truly to provide aid to civilians in Gaza, the organisers could coordinate through existing legal crossings, including Kerem Shalom, which has facilitated hundreds of aid trucks per day – even during wartime. Israel, Egypt, and international agencies have well-established protocols to inspect and distribute aid while preventing weapons smuggling –a necessary concern given Hamas’s long record of stealing and weaponising humanitarian supplies.

Instead, the flotilla’s true purpose was not to deliver aid, but to provoke confrontation and manufacture global outrage. Organisers never seriously expected to reach Gaza. The boats were barely seaworthy, and the cargo they carried was negligible – mostly expired or symbolic items, wholly unfit to meet any real humanitarian need.

This wasn’t a relief mission. It was theatre.

And, as expected, it ended as theatre. The Israeli Navy intercepted the vessel in international waters, safely redirected it to the port of Ashdod without injury or violence, and detained the participants without harm. In a move that underscored the deep moral chasm between their virtue signalling and reality, the activists – including Thunberg – were shown the uncut footage of the October 7 Hamas massacre, in an attempt to ground their slogans in the horrifying facts they conveniently ignore. They, however, refused to watch it. In a statement, Defense Minister Israel Katz said:

The antisemitic flotilla members are turning a blind eye to the truth and have proven once again that they prefer the murderers to the murdered and continue to ignore the atrocities committed by Hamas against Jewish and Israeli women, adults, and children.

Israel’s Perfectly Legal Maritime Blockade of Gaza

The flotilla’s stated aim was to “break the siege,” but that framing deliberately ignores the facts: Israel’s maritime blockade of Gaza is not only a security necessity – it is perfectly legal under international law.

In 2011, the UN-commissioned Palmer Report, convened to assess the legality of Israel’s blockade following the Mavi Marmara incident, unequivocally stated:

Israel’s naval blockade was imposed as a legitimate security measure in order to prevent weapons smuggling into Gaza and its implementation complied with the requirements of international law.

The blockade, jointly enforced by Israel and Egypt, was implemented after Hamas seized control of Gaza in 2007. It is designed to prevent the import of weapons and dual-use materials by sea, while allowing humanitarian aid to flow through regulated land crossings after inspection. Israel facilitates hundreds of truckloads of aid daily – even in wartime.

Contrary to activist claims, the blockade does not constitute collective punishment. It is a targeted, legally grounded effort to keep arms out of the hands of a genocidal terror organisation. Calls to dismantle it – or theatrically bypass it with flotillas – ignore not only the law but also the tragic consequences of such recklessness. The last activist who succeeded in crossing into Gaza was kidnapped and murdered by Islamist extremists. Is that the outcome Thunberg wishes to encourage?

Greta’s Blind Spot: Silence on Hamas, Endorsement of Extremism

Greta Thunberg’s activism is powered by clear-cut binaries – victim and villain, oppressed and oppressor. In the world of climate politics, that may serve a purpose. But in the Israeli – Palestinian conflict, it results in dangerous distortions.

Her support for the flotilla reinforces a narrative in which Israel is cast as the sole aggressor and Palestinians are portrayed as passive victims, stripped of agency and absolved of any accountability – particularly Hamas, the terror regime ruling Gaza.

Nowhere in Thunberg’s statements is there any mention of:

  • Hamas’s initiation of the current war with the barbaric attacks of October 7 – the worst massacre of Jews since the Holocaust.
  • The systematic theft and diversion of humanitarian aid by Hamas, which repurposes food, fuel, and medicine to build rockets and terror tunnels.
  • The use of civilians as human shields, embedding weapons and fighters in hospitals, schools, mosques, and residential buildings.
  • The continued captivity of Israeli hostages, including elderly civilians and women, held under appalling conditions.

Thunberg ignores all of this – and by extension, enables it. Her silence on Hamas’s crimes is not neutrality. It’s complicity. And the 11 other activists on the flotilla share this complicity, including one French MEP previously barred from entering Israel due to extremist affiliations.

Performative Activism in Place of Moral Consistency

Thunberg built her name on the idea of listening to scientists, experts, and evidence. Why, then, has she abandoned that methodology here? Why replace data with slogans, and analysis with activism divorced from consequence?

This kind of double standard – where Israel is uniquely vilified for defending its borders, inspecting aid, or preventing terrorism – is not principled advocacy. It’s prejudice disguised as progressivism.

Worse, it infantilises Palestinians by stripping them of responsibility, and dehumanises Israelis by denying them the right to safety.

No Aid. No Peace. Just Optics.

For all its posturing, the flotilla achieved nothing of value. A few token items, no security checks, no coordination with aid agencies – and no realistic plan for distribution.

If Greta Thunberg truly cared about the people of Gaza, she would use her enormous platform to demand:

  • The immediate release of all Israeli hostages.
  • The disarmament and removal of Hamas, whose tyranny sustains the misery of Gaza’s people.
  • International oversight of aid deliveries, ensuring that supplies reach civilians – not Hamas bunkers.
  • A genuine peace process, rooted in mutual recognition and human rights, not media stunts.

But she has chosen performance over principle.

Conclusion: When Good Intentions Empower Evil

It is tempting to write off Greta Thunberg’s participation as misguided but well-meaning. But intent does not outweigh impact.

Her endorsement lends legitimacy to a campaign that obstructs aid, strengthens Hamas, and deepens conflict. It encourages others to pursue confrontation rather than cooperation, spectacle rather than substance.

This is not solidarity. It’s sabotage.

Thunberg may see herself as a voice for the voiceless. But this time, she has lent her voice to a cause that silences truth, emboldens terror, and undermines peace. The people of Gaza – and the values she claims to stand for – deserve better.

This article was originally published by the Israel Institute of New Zealand.

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