Sir Bob Jones
In yesterday’s New Zealand Herald is a large display advertisement illustrated ironically, given its content, with a picture of a human brain.
The advertisement is on behalf of the News Publishers Association promoting newspaper advertising and its message is,
“Neuroscience – the study of the brain, shows us that readers engage with advertising differently when it’s in a highly trusted, highly engaging environment”.
From this we can conclude that both newspapers management and their advertising agents don’t actually read newspapers.
I say that for if they did they’d be aware of the recent report most ran showing the almost total lack of trust the public have in our news media, only the Otago Daily Times scraping (barely) the 50% mark of trust against distrust.
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