Kmart Goes Woke

To the approval of woke parents everywhere Kmart has gone, well, woke. Newshub explains:

An Australian mother of a son with Down Syndrome admitted she teared up after spotting dolls with the same condition as her son at her local Kmart.

[…]Brodee, who runs a blog documenting life with her young son Elijah, shared an image of the dolls on her Facebook page ‘The journey of T21 & a TeenMum’, captioning it: “Kmart you are the best.”

[…]Her posts quickly went viral racking up over 1000 likes combined, with commenters calling the inclusive dolls “amazing” and “the best thing [Kmart] has ever done.”

[…]Brodee told Yahoo Lifestyle she actually bought her cousin a doll with Down Syndrome features for over $100 last year.

[…]”To see Kmart selling them for so much cheaper… they’ll be brought more all across Australia.”

Yep, yay for cheap Chinese labour.

She added to the Daily Mail that she hopes “seeing the dolls sitting beside everyday ‘typical’ dolls on the shelves will show children that we’re all the same, no matter disability, skin colour or even hair – we’re all the same but different in our own ways.”

Yeah, sure. For a parent, she sure has no idea how young kids think.

John Gualtieri, Kmart retail director for Australia and New Zealand, confirmed to NZME that stores across Aotearoa New Zealand will be selling the dolls for $15, just in time for Christmas.

Again, yay for cheap Chinese labour.

“We want all of our customers [especially our littlest ones] to be able to find products they can truly relate to, and we’re committed to championing inclusion and diversity to make sure this happens,” he said.

Go woke or go broke, right John?

Sorry, but kids with Down Syndrome don’t care if a doll looks like them or not. This is about appealing to woke parents.

Personally, I find the whole thing very creepy. When it comes to dolls, kids, that is young girls, want to be given a fantasy. That is something like Barbie, or the “perfect” baby doll. They couldn’t care less whether they can “relate” to the doll in the sense that it reminds them of themselves. What the woke parents are doing, with the collaboration of Kmart, is stealing that fantasy.

But since just about everything in Kmart is made in China, the dolls will be broken within a few hours anyway.

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