Whenever you see a dog or cat on a Vegan diet you know it is not the unfortunate animal that is the vegan but the owner and it looks like Purina is jumping onto the insect protein bandwagon so that virtue signalling owners can talk about how Snuffles is on a strictly insect-based diet.[Gagging noise]
Nestle’s Purina brand is launching a line of pet food using insects, as the world’s biggest food group tests more environmentally sustainable protein sources.The Purina Beyond Nature’s
The move addresses a trend of people seeking more eco-friendly or allergen-free diets for their pets, and puts Nestle into potential competition with smaller brands like Yora and Green Petfood’s InsectDog.
“We see increasing demand for diversified sources of proteins for pet food products,” Bernard Meunier, head of Purina in Europe, told Reuters in an interview on Thursday.
He said limited planetary resources and decreasing meat consumption in Europe were incentives to explore new proteins.
Believe it or not, insect-based proteins are expected to be an $8 billion dollar industry within the next decade, according to Business Insider (it was a million-dollar industry in 2019).
