Selling Voyeurism: Companies Create Value from Taboo
Trish Ruebottom McMaster University Madeline Toubiana L’Université d’Ottawa/University of Ottawa Maxim Voronov York University Canada Sean Buchanan University of Manitoba Trish Ruebottom is an associate professor of HR and management at the DeGroote School of Business, McMaster University. Madeline Toubiana is associate professor and the Desmarais Chair