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The word for today is…
adjure (verb):
1 : to command solemnly under or as if under oath or penalty of a curse
2 : to urge or advise earnestly
Source : Merriam -Webster
Etymology :Adjure comes, by way of Anglo-French, from the Latin verb adjurure, which means “to affirm with an oath” or “to swear.” The root of adjurare is jurare, which means “to swear”; that word is also the source of jury (“a body of persons sworn to give a verdict on some matter submitted to them”) and juror (“a member of a jury”). In English, “to adjure” can mean to command someone as if under oath or the penalty of a curse, but the word is more commonly used in the sense of “to urge or advise earnestly,” and is synonymous with the somewhat more familiar verbs entreat, importune, and implore.
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