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The word for today is…

boycott (verb):

: to engage in a concerted refusal to have dealings with (a person, a store, an organization, etc.) usually to express disapproval or to force acceptance of certain conditions

Source : Merriam -Webster

Etymology :In the 1870s, Irish farmers faced an agricultural crisis that threatened to result in a repeat of the terrible famine and mass evictions of the 1840s. Anticipating financial ruin, they formed a Land League to campaign against the rent increases and evictions landlords were imposing as a result of the crisis. Retired British army captain Charles Boycott had the misfortune to be acting as an agent for an absentee landlord at the time, and when he tried to evict tenant farmers for refusing to pay their rent, he was ostracized by the League and community. His laborers and servants quit, and his crops began to rot. Boycott’s fate was soon well known, and his name became a byword for that particular protest strategy.

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