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The word for today is…

ethic (noun):

1a: a set of moral principles : a theory or system of moral values
b ethics (plural in form but singular or plural in construction) : the principles of conduct governing an individual or a group
c: a consciousness of moral importance
d: a guiding philosophy
2 ethics plural : a set of moral issues or aspects (such as rightness)
3 ethics (plural in form but singular or plural in construction) : the discipline dealing with what is good and bad and with moral duty and obligation

Source : Merriam -Webster

Etymology :Ethics and morals are both used in the plural and are often regarded as synonyms, but there is some distinction in how they are used. Morals often describes one’s particular values concerning what is right and what is wrong. While ethics can refer broadly to moral principles, one often sees it applied to questions of correct behavior within a relatively narrow area of activity. In addition, morals usually connotes an element of subjective preference, while ethics tends to suggest aspects of universal fairness and the question of whether or not an action is responsible.

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