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coquetry (noun):

: a flirtatious act or attitude

Source : Merriam -Webster

Etymology : The rooster’s cocky attitude has given him a reputation for arrogance and promiscuity. It has also given the English language several terms for people whose behavior is reminiscent of that strutting barnyard fowl. Coquetry comes to us from the French word coquetterie, which means “flirtation.” The related noun coquet also comes from French, where it is a diminutive of coq, the French word for rooster. Originally, in the 1600s, English speakers used coquet to describe men who indulged in trifling flirtations. Today, you likely won’t hear coquet used only to refer to men. Coquet can also be used interchangeably with coquette (“a flirtatious woman”), and coquetry refers to flirtation regardless of a person’s gender identity.

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