The word for today is…
beguile (verb):
1: hoodwink
2: to engage the interest of by or as if by guile
3: to lead by deception
4: to while away especially by some agreeable occupation
Source : Merriam -Webster
Etymology : A number of English words have traveled a rather curious path from meanings related to deception or trickery to something less unwelcome. A prime example is beguile, which first appeared in English around the 13th century with the meaning “to lead or draw by deception.” For the next several centuries, most of the senses of the verb had to do, in one manner or another, with deceiving. Around the time of Shakespeare, however, a more appealing sense charmed its way into the English language and hasn’t left since: “to attract or interest someone,” or in other words, “to charm.” Nowadays, you’re just as likely to hear beguile applied to someone who woos an audience with charisma, as to a wily trickster who hoodwinks others to get their way.
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