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The word for today is…

telegenic (adjective):

: well-suited to the medium of television

Source : Merriam -Webster

Etymology : Telegenic debuted in the 1930s, a melding of television with photogenic, “suitable for being photographed especially because of visual appeal.” The word photogenic had other, more technical meanings before it developed that one in the early decades of the 20th century, but the modern meaning led to the use of -genic of interest here: “suitable for production or reproduction by a given medium.” (That sense is also found in the rarer videogenic, a synonym of telegenic.) Telegenic may seem like a word that would primarily be used to describe people, but there is evidence of telegenic describing events (such as popular sports), objects, and responses. Occasionally, one even sees reference to a telegenic attitude, presence, charisma, or other intangible.

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