The word for today is…
blandishment (noun):
: something that tends to coax or cajole
Source : Merriam -Webster
Etymology : The word was formed from the verb blandish, meaning “to coax with flattery.” Blandish ultimately comes from the Latin adjective blandus, meaning “mild” or “flattering,” source too of our adjective bland, which typically describes things boring and flavorless but which can also mean “smooth and soothing in manner or quality”
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