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The word for today is…

dissemble (verb):

1: to hide under a false appearance
2: to put on the appearance of : simulate

Source : Merriam -Webster

Etymology : Dissemble (from the Latin verb dissimulare, meaning “to disguise the identity of”) stresses the intent to deceive others, especially about facts, feelings, or intentions. Most often found in formal or literary speech and writing, dissemble also implies that the facts, feelings, or intentions someone is attempting to conceal could land that person in hot water if discovered, as when a politician dissembles at a press conference when faced with questions about a recent scandal. Typical use notwithstanding, it’s perfectly fine to bust out dissemble in less formal contexts and conversations. Just be careful not to confuse dissemble with disassemble, which means “to take apart.”

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