The word for today is…
exhort (verb):
: to incite by argument or advice : urge strongly
Source : Merriam -Webster
Etymology : Exhort arrived in the 15th century from the Anglo-French word exorter, exhort traces back further to the Latin verb hortari, meaning “to incite to action, urge on, or encourage.” Latin users added the prefix ex- to hortari to intensify it; in essence, exhortari is a succinct way of saying “to really, really urge.” The Latin words adhortari (its meaning similar to that of exhortari) and dehortari (“to dissuade”) also found their way into English as adhort and dehort, respectively, but neither of these remains in current use.
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