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The word for today is…

demean (verb, verb):

verb
: to lower in character, status, or reputation

verb
: to conduct or behave (oneself) usually in a proper manner

Source : Merriam -Webster

Etymology : There are two words spelled demean in English. One has a construction similar to its synonym, debase: where debase combines the prefix de- with an adjective base, meaning “low” or “vile,” demean applies de- to the adjective mean, meaning “inferior or contemptible.” The basic meaning the pair shares, “to lower in character or esteem,” is quite at odds with that of the other demean: “to conduct or behave oneself.” This demean comes from the Anglo-French verb demener (“to conduct”), and is generally used in formal contexts to specify a type of behavior, as in “he demeaned himself in a most unfriendly manner”; “she demeaned herself as befitting her station in life”; and “they knew not how to demean themselves in the king’s presence.” As such, it may be possible to demean someone for the way they demean themselves.

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