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The word for today is…

flout (verb, noun):

verb
: to treat with contemptuous disregard : scorn

noun
: jeer

Source : Merriam -Webster

Etymology : If you flout a rule or societal norm, you ignore it without hiding what you’re doing, or showing fear or shame; you flout it “out” in the open. The similar-sounding word flaunt is sometimes used in the same way, though that word’s older and more common meaning is “to display ostentatiously,” as in “people who flaunt their wealth.” Critics have been objecting to the confusion of these two words since the early 1900s, but use of flaunt with the meaning “to treat with contemptuous disregard” is found in even polished, edited writing, and so that meaning is included in dictionaries as an established use of the word. Nonetheless, you may want to avoid it: there are still many who judge harshly those who (they feel) are flouting proper English usage.

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