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The word for today is…
proselytise (verb) –
1 : to induce someone to convert to one’s faith
2 : to recruit someone to join one’s party, institution, or cause

Source : Merriam -Webster

Etymology : Proselytise comes from the noun proselyte (meaning “a new convert”), which comes from the Late Latin noun proselytus. Proselytus means “stranger” or “alien resident,” and comes from a similar Greek word (pros?lytos). When proselytise entered English in the 17th century, it had a distinctly religious connotation and meant simply “to recruit religious converts.” This meaning is still common, but today one can also proselytise in a broader sense – recruiting converts to one’s political party or pet cause, for example.

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