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The word for today is…

allusion (noun):

1: an implied or indirect reference especially in literature
2: the act of making an indirect reference to something : the act of alluding to something

Source : Merriam -Webster

Etymology : An allusion is not a play on words—that would be a pun—but allusion does come from the Latin verb allūdere, which in turn combines the verb lūdere, meaning “play,” with the prefix ad-, which can mean “to,” “toward,” or “near.” One way of thinking about an allusion—an indirect reference, especially (though not exclusively) as used in literature—is that it “plays toward or around” something rather than naming it directly. For example, Picnic, Lightning, the title of a book by poet Billy Collins, is an allusion to a line from Vladimir Nabokov’s novel Lolita. This allusion—like most—works on the assumption that there is a body of knowledge shared by the author and reader and that therefore the reader will understand the reference. Allusion and illusion may share some portion of their ancestry (both words come in part from the Latin word ludere, meaning “to play”), and sound quite similar, but they are distinct words with very different meanings. An allusion is an indirect reference, whereas an illusion is something that is unreal or incorrect. Each of the nouns has a related verb form: allude “to refer indirectly to,” and illude (not a very common word), which may mean “to delude or deceive” or “to subject to an illusion.”

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