The word for today is…
exclusive (adjective, noun):
adjective
1a: excluding or having power to exclude
b: limiting or limited to possession, control, or use by a single individual or group
2a: excluding others from participation
b: snobbishly aloof
3a: accepting or soliciting only a socially restricted patronage (as of the upper class)
b: stylish, fashionable
c: restricted in distribution, use, or appeal because of expense
4a: single, sole
b: whole, undivided
noun
: something exclusive: such as
a: a news story at first released to or reported by only one source
b: an exclusive right (as to sell a particular product in a certain area)
Source : Merriam -Webster
Etymology : In words such as expel, export, and exclusive, the prefix ex- means "out of, outside". Thus, to exclude means basically to close the door in order to keep someone or something out. When the word appears in an advertisement, it's often making an appeal to snobs. An "exclusive" offer is supposedly made to only a few people. If a product is being sold exclusively by one store, you won't be able to find it anywhere else. When a newspaper or news show has an exclusive, it's a story that no one else has yet reported. Exclusive's antonym is inclusive; an inclusive policy, an inclusive church, or an inclusive approach is one that aims to include as many people as possible.
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