The word for today is…
influence (noun, verb):
noun
1: the power or capacity of causing an effect in indirect or intangible ways : sway
2a: the act or power of producing an effect without apparent exertion of force or direct exercise of command
b: corrupt interference with authority for personal gain
3: one that exerts influence
4: an emanation of spiritual or moral force
5a: an ethereal fluid held to flow from the stars and to affect the actions of humans
b: an emanation of occult power held to derive from stars
verb
1: to affect or alter by indirect or intangible means
2: to have an effect on the condition or development of
Source : Merriam -Webster
Etymology : The word first referred to a celestial fluid that was believed to flow from the stars. As this fluid reached the Earth, it supposedly affected the actions of the planet's inhabitants—especially the human ones. (The word influenza has the same origin: the Medieval Latin word influentia. It was for a time believed that epidemics were caused by unusual conjunctions of the planets.) In modern use, the noun typically refers to the power to change or affect someone or something—especially the power to cause changes without directly forcing those changes to happen. Influence can also refer to a person or thing that affects someone or something in an important way. The noun had been in use for more than 200 years before the verb use developed. As a verb, influence typically means "to affect or change someone or something in an indirect but usually important way." Something or someone that influences a person or thing, then, has an influence on that person or thing
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