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The word for today is…
demographic (noun,adjective):
noun
1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets
2 business : a market or segment of the population identified by demographics
adjective
1: of or relating to demography or demographics
2 sociology : relating to the dynamic balance of a population especially with regard to density and capacity for expansion or decline
Source : Merriam -Webster
Etymology : Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic
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