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General — Word of the Day

The Good Oil Word of the Day

,   and  David Theobald
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The word for today is…

rationale (noun):

1: an explanation of controlling principles of opinion, belief, practice, or phenomena
2: an underlying reason : basis

Source : Merriam -Webster

Etymology : Rationale comes from Latin ratio, meaning "reason," and rationalis, "endowed with reason." Ratio is reasonably familiar as an English word for the relationship (in number, quantity, or degree) between things.

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We no longer hire miserable wretches to sit by our corpses and eat our misdeeds. Instead, we have public relations firms, crisis management consultants, and political spin doctors who will gladly swallow our worst behaviour and tell the world it tastes like heaven.

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