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The word for today is…

impute (verb):

1: to lay the responsibility or blame for (something) often falsely or unjustly
2: to credit or ascribe (something) to a person or a cause : attribute

Source : Merriam -Webster

Etymology : Impute is a formal word typically used in contexts in which a motive, act, or emotion is credited or ascribed to someone, especially falsely or unfairly. For example, if you impute dishonesty to someone you’re asserting that they’re not telling the truth. And if you impute selfish motives to someone’s actions you’re asserting that they were motivated by selfishness. In the form imputed the word is often paired with income: imputed income is income calculated from the supposed value of intangible or non-cash sources, such as use of a company car, or an employee discount. What’s the connection between these meanings? Both involve considering someone or something in a particular way, tying each meaning to the word’s Latin ancestor: putare means “to consider.”

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We no longer hire miserable wretches to sit by our corpses and eat our misdeeds. Instead, we have public relations firms, crisis management consultants, and political spin doctors who will gladly swallow our worst behaviour and tell the world it tastes like heaven.

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