The word for today is…
tantalise (verb):
: to tease or torment by or as if by presenting something desirable to the view but continually keeping it out of reach
Source : Merriam -Webster
Etymology : Pity poor King Tantalus of Lydia. The mythic monarch offended the ancient Greek gods, and was sentenced, according to Homer's Odyssey, to suffer in Hades the following punishment: to stand neck-deep in water, beneath overhanging boughs of a tree heavily laden with ripe, juicy fruit. But though he was always hungry and thirsty, Tantalus could neither drink the water nor eat the fruit: anytime he moved to get them, they would retreat from his reach. Our word tantalise is taken from the name of the eternally tormented king.
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