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The word for today is…

cliché (noun) -

1: a trite phrase or expression. Also : the idea expressed by it
2: a hackneyed theme, characterization, or situation
3: something (such as a menu item) that has become overly familiar or commonplace

Source : Merriam-Webster

Etymology : The words cliché and stereotype have a good deal in common. Both come from French, both were originally printers’ terms, and both have come to take on somewhat negative meanings in modern use. Their original meanings are essentially synonymous, referring to printing blocks from which numerous prints could be made. In fact, cliché means stereotype in French. Their modern meanings, however, are quite distinct. Cliché is today overwhelmingly encountered in reference to something hackneyed, such as an overly familiar or commonplace phrase, theme, or expression. Stereotype is most frequently now employed to refer to an often unfair and untrue belief that many people have about all people or things with a particular characteristic.

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