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The word for today is…

artifice (noun):

1a: clever or artful skill : ingenuity
b: an ingenious device or expedient
2a: an artful stratagem : trick
b: false or insincere behavior

Source : Merriam -Webster

Etymology : Do great actors display artifice or art? Sometimes a bit of both. Artifice stresses creative skill or intelligence, but it also implies a sense of falseness and trickery. Art generally rises above such falseness, suggesting instead an unanalyzable creative force. Actors may rely on some of each, but the personae they display in their roles are usually artificial creations. Therein lies a lexical connection between art and artifice. Artifice comes from artificium, Latin for "artistry, craftmanship, craft, craftiness, and cunning." (That root also gave us the English word artificial.) Artificium, in turn, developed from ars, the Latin root underlying the word art (and related terms such as artist and artisan).

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