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The March for Australia... And the Media?

The great deception.

Photo by engin akyurt / Unsplash

Matua Kahurangi
Just a bloke sharing thoughts on New Zealand and the world beyond. No fluff, just honest takes.

Protesters during the March for Australia anti-immigration rally in Sydney, Sunday, August 31, 2025. (AAP Image/Dean Lewins) NO ARCHIVING

When thousands of Australians took to the streets yesterday for the March for Australia, I knew exactly what was coming. The mainstream media would not report honestly on why those people were there. They would not listen to the speeches, they would not look at the banners or talk to the everyday Aussies who marched. Instead, they would reach straight for the same tired smears they always use – ‘racist’, ‘violent’, ‘white supremacist’...

Sure enough, within hours, headlines painted the march as a dangerous gathering of extremists. And as usual, the media cherry picked images, cropped footage, and pushed their own narrative. What they did not want to admit was that thousands of ordinary Australians turned out because they are sick of being ignored, sick of being smeared, and sick of the destruction caused by mass immigration.

Thomas Sewell and his National Socialist Network made an appearance and, predictably, they behaved like dickheads. I watched footage of them trying to attack Avi Yemini, the Israeli-Australian journalist. Not exactly surprising, since neo-Nazis have never been known for their fondness of Jews. Here is the part the media buries – when Sewell tried to address the crowd, he was booed off. The people marching were not there to celebrate Nazism.

However, that does not fit the media’s agenda. Because if they told the truth, that ordinary mums, dads, tradies, grandparents and young people turned up because they are concerned about the housing crisis, cost of living and mass unskilled migration, they would lose the weapon they most rely on – demonisation. So instead, they take Sewell and his crew, plaster their images across every news website, and pretend that they were the face of the event.

Meanwhile, the message of the march is ignored. One man interviewed during a livestream summed it up perfectly. He had no problem with immigration. He had a problem with mass immigration, with hundreds of thousands arriving every year, overwhelming schools, hospitals, roads, and driving up the cost of housing. He had a problem with unskilled migrants ending up on Centrelink, while ordinary Australians struggle to make ends meet. He spoke calmly, reasonably, and with the frustrations of millions behind him. Funny how those voices never make the nightly news.

Instead, outlets like the Daily Mail deliberately remove the word “mass” from the conversation. They turn a nuanced position into a false one. They write “anti-immigration” when what was said was “anti-mass immigration”. That tiny sleight of hand allows them to smear every marcher as xenophobic. It is deliberate, it is dishonest, and it is why trust in the media is collapsing.

When it comes to violence, the dishonesty only deepens. Who threw the punches? Who was photographed kicking and lashing out? Sewell’s black-clad crew. The media’s chosen images frame ordinary Australians as if they were the violent ones. It is the same game every time – find the ugliest moment, the loudest outburst, the most confrontational reaction, and then use it to define an entire event.

The MSM is an establishment desperate to silence Australians who are daring to say enough is enough. Journalists show up not to hear voices, but to provoke reactions, to bait people into a soundbite that fits their pre-written headline. They are agents of distortion, not truth.

Australians know it. They see it. That is why marches like this are growing, not shrinking. Despite the relentless smear campaigns, despite the media’s lies, ordinary people are no longer prepared to stay quiet while their country is pulled apart.

The March for Australia was not about hatred. It was about survival. It was not about white supremacy, but about national sovereignty. No matter how many slurs the media hurls, the people are waking up. The louder the smears, the clearer it becomes just how desperate the establishment is to bury the truth.

Australians marched because they love their country and want a future for their children. That is what the media cannot stand, and that is why they will never report it honestly.

This article was originally published on the author’s Substack.

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