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The word for today is…

ostentatious (adj) – Characterised by or given to ostentation.

Source : The Free Dictionary

Etymology : Showy, pretentious, and ostentatious all mean “given to outward display,” but there are subtle differences in their meanings. Showy implies an imposing or striking appearance, but usually also implies cheapness or bad taste. Pretentious suggests an appearance of importance not justified by a thing’s value or a person’s standing. Ostentatious is the biggest show-off, stressing the vanity of the display. English speakers derived ostentatious from the noun ostentation, which can be traced back, via Middle French, to the Latin verb ostentare (meaning “to display”), a frequentative form of the verb ostendere, meaning “to show.”

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