The word for today is…
inculcate (verb) – 1. To impress (something) upon the mind of another by frequent instruction or repetition; instil.
2. To teach (others) by frequent instruction or repetition; indoctrinate:
Source : The Free Dictionary
Etymology : 1540s, from Latin inculcatus, past participle of inculcare “force upon, insist; stamp in, impress, tread down,” from in- “in” (from PIE root *en “in”) + calcare “to tread, press in,” from calx “heel”.
