Wellington’s Post newspaper runs a high human interest regular item in which they recount the back story of diverse small-business owners.
Their latest is an account of a Queenstown husband and wife’s struggles marketing a sunscreen balm and an insect spray.
Asked what is the biggest challenge facing their business, the wife, Becky Cashman, gave the following extraordinary reply.
Where we are now as a business is on the front edge of the conversation about stewardship, and we’re in the middle of the gap between systems that support good environment and circularity systems, and the consumer who’s trying to figure out how to do a better job of that, and it’s kind of a scary gap. There are a lot of businesses trying to come up with solutions to some of the issues that we’re having, especially on the packaging side of things – that are almost in front of the awareness of the customer, and that’s a hard place to work in.
After reading that mind-blowing gibberish, I’d suggest Becky’s biggest problem is to talk plain English.
There’s a huge commercial opportunity Becky could exploit. That’s as an entertainer in which she’d fill the house.
The audience could ask her basic questions, such as ‘what day follows Monday’ and the like, and be massively entertained by her nonsensical answers. Show biz promotor David Higgins should be in here smartly and sign her up for a world tour.
This article was originally published by No Punches Pulled.
