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Hell Pizza’s promotion prank is as unacceptable as tricking Muslims or Jews into eating bacon. Not only are the customers being lied to, but those with allergies also had their health put at risk.
Imagine if it had been vegetarian or vegan customers that had been scammed.
Hell Pizza will be reminded of its obligations under the Food Act after selling fake meat pizzas to thousands of unwitting customers.
The fast food chain sold more than 3000 of its new Burger Pizzas last month, with most customers not realising its burger-like topping was made of Beyond Meat, a plant-based meat alternative.
Hell reckoned the stunt was a great marketing ploy but some customers claimed they had been lied to – and raised concerns they may have been unwittingly exposed to allergens.
A Newspaper
