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Photo by Andrea Piacquadio. The BFD.

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Sir Bob Jones
nopunchespulled.com

I might be wrong but I’m fairly sure our newspapers In Memorium classified advertisements are peculiar to New Zealand. These puzzle me.

Their standard form is typically a letter addressed to a family member who died on the date of publication some years earlier.

Usually it’s along the lines of stating the deceased’s name then, “You left us suddenly nine years ago. We think of you daily and will always remember your laughing face”.

Sometimes superstition is introduced with reference to now being in the arms of Jesus and such-like nonsense, which certainly doesn’t sound much like a paradise existence, specially for eternity.

But here’s the puzzle. Obviously, these advertisements are of no interest to the general public. Their only possible raison d’etre can be the advertisers’ belief that the NZ Herald for example, is distributed in heaven.


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