The entrance bar for being a Nazi is surely at its lowest since it cost a few pfennigs in a Munich beer hall to be a card-carrying brownshirt. Nowadays, all you have to do, apparently, is be white and not a pig-faced, blue-haired land whale.
After all, everyone knows the rules of acceptably ‘progressive’ advertising: all models must be as physically repulsive as possible and anything but white. If it must feature a white female (an actual female, not a pathetic, grotesque male cross-dresser), then absolutely she must be paired with a black male (it’s easy enough to hide her black eye with a bit of makeup).
US clothing brand American Eagle is embroiled in a media firestorm after an ad campaign, featuring actor Sydney Sweeney, was accused of racism.
The White Lotus and Euphoria actor has fronted a sexy campaign promoting the brand’s denim range, with a play on words tagline. The campaign launched with the tagline “Sydney Sweeney Has Great Genes” with the word “genes” crossed out and replaced with “jeans”. This has now been replaced by the line “Sydney Sweeney Has Great Jeans”.
Just a bit of clever wordplay and good old selling with sex appeal? Not if you’re a gimlet-eyed, perpetually offended cretin with an X account.
The brand has been accused of playing to racist ideologies that blonde hair and blue eyes are the epitome of beauty ideals. It has also been accused of targeting young conservatives in the political landscape of Donald Trump’s America.
We’re supposed to believe, instead, that a morbidly obese black hippo is the epitome of beauty ideals? How is that any less ‘racist’?
And where’s the problem with targeting young conservatives? At least, apparently, they’ve got the money to spend on American Eagle jeans, rather than just looting them during yet another race riot.
American Eagle Outfitters has stumbled upon an obvious, ageless, truth: Attractive women make good models.
The brand’s shares spiked more than four per cent on July 24 after “soaring in premarket trading,” according to CNBC. This comes after the clothing retailer announced actress Sydney Sweeney will star in their fall campaign.
Guess they learned from going woke.
Car company Jaguar saw a total collapse in sales following a “non-binary” makeover in November 2024. Apparel brand Calvin Klein subjected New Yorkers to a 4,000 square foot billboard featuring a scantily clad, “proudly plus-size,” indie rapper in 2019, according to the New York Post. American Eagle themselves featured a models of a different heft in their fall 2019 campaign, which proudly boasted the introduction of an expanded size range of 00 to 24, according to Glamour.
For all the gibbering from the left, it’s obvious that their real problem is simple: jealousy.
They’re mad because she’s young, hot, white, and blonde. And they’re mad that corporations are finally waking up to the truth: that the American people are done with woke!
If she were 300 pounds and identified as gender-fluid, she’d be hailed as a revolutionary. If she threw her pronouns into every interview, wore a “FEMINIST” crop top to the red carpet, and spouted progressive talking points on cue, they’d be tripping over themselves to give her a GLAAD Award. But because Sydney Sweeney simply exists – confident, traditionally feminine, and not bending the knee to the woke agenda, she’s a target.
This isn’t about feminism. It’s about envy.
Blither all you like about ‘impossible beauty standards’: who cares? The reason we like to look at beautiful people is because they’re, well, beautiful. Any of us can make a bad painting, but who among us wouldn’t really look at a van Gogh or a Rembrandt? Most men have little hope of looking like a young Brendan Fraser or Cary Grant (though we might get a stab at late-career Marlon Brando), but we’ll happily watch them on the silver screen, because they are impossible.
Sydney Sweeney represents everything the woke mob hates: effortlessness, elegance, and the refusal to apologize for qualities that used to be admired. In a culture obsessed with “smashing beauty standards,” she reminds us that some standards were never the problem. Our culture’s new obsession with woke-fueled mediocrity is […]
And the hypocrisy? It’s off the charts.
Where was all this feminist outrage when Dylan Mulvaney, a biological male, was handed women’s brand endorsements by Nike, Bud Light, and Maybelline for “celebrating womanhood”? Where were these voices when Mulvaney mocked the female experience with Barbie cosplay and tampon tutorials? Nowhere. In fact, they were applauding. Because in today’s woke dystopia, a man pretending to be a woman gets more respect than an actual woman who dares to look like one.
Where were these self-proclaimed champions of women’s rights when actual female athletes were getting steamrolled by biological males in their own sports? When Lia Thomas was shoving real women off the podium, where was the outrage? Crickets. Because defending the rights of actual women doesn’t fit the narrative. It’s not politically useful.
This is the cultural equivalent of real socialism: we’ll never all be equally rich, but under socialism everyone is equally impoverished. And in a feminist utopia, everyone would be equally ugly.
